The Founder — Around The Clock Promotions
The founder
From the hardwood to the spotlight
Before Around The Clock Promotions existed, there was a basketball court — and a relentless competitor playing professionally overseas. Traveling from city to city, country to country, the founder of ATC experienced the world's most vibrant nightlife and live entertainment scenes up close.
Those years abroad didn't just sharpen his game — they ignited a passion for the energy, culture, and business of live events. He saw how great promotion could transform a night into a memory, and how the right team could make it happen consistently.
When his playing career ended, he brought the same discipline, drive, and global perspective from the court to the stage — founding Around The Clock Promotions with a vision to deliver world-class event experiences right here at home.
The vision
Built on experience, driven by excellence
The founder's journey through professional basketball took him across continents — Europe, Asia, and beyond. In every city, he immersed himself in the local culture, the music, the nightlife. He wasn't just a spectator; he was a student of what made great events unforgettable.
He noticed patterns: the promoters who succeeded weren't just selling tickets — they were crafting experiences. The lighting, the lineup, the energy in the room — every detail mattered. He filed it all away, knowing one day he'd put it to use.
That day came when he hung up his sneakers. Armed with a global perspective, an athlete's discipline, and an entrepreneur's hunger, he launched Around The Clock Promotions. The name says it all — this team works around the clock so your event doesn't just happen, it becomes a moment people talk about for years.
Today, ATC is a full-service event promotion and marketing company serving artists, brands, and athletes nationwide. The founder remains hands-on, bringing the same competitive fire to every project that once drove him down the court.